What was done?
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Research with stakeholders and internal users to understand workflows, needs, and pain points.
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Close collaboration with front-end and back-end engineers to define the best implementation strategy.
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Designed user flows and process diagrams to support system understanding.
AutoValuation 2.0 – Property Valuation Form Redesign
We redesigned the valuation form to reduce drop-offs, improve data accuracy, and increase response rate from 20% to 40%.
Redesign the valuation form to improve data accuracy, and increase response rate
Through Google Analytics, the Loft México team identified high drop-off rates in version 1.5 of the AutoValuation form.
Only 20% of users completed the property valuation because personal data was requested upfront.
Additionally, users were entering fake data, and address accuracy was an issue.
Teams involved: Product, Engineering, Sales, Onboarding, Supoort, Marketing.
Goal
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Increase form completion rate.
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Reduce friction in the data entry process.
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Improve accuracy of collected information.
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Strengthen user privacy and data protection.
AutoValuation 2.0 introduced key changes:
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The form was split into 3 steps:
1. Property address
2. Features and amenities
3. Personal information
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Contact data was requested at the end.
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Google API + “use my location” button added.
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Backend validations restricted fake entries.
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Numerical inputs were required for more accurate data.
Solution
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Summary
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User response rate increased from 20% to 40%.
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Performance improved on both desktop and mobile.
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Contact option with an advisor was added.
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More accurate and secure data collection was achieved.
Role
Experience design and form flow validation
Tools
Figma, Google Analytics, backend collaboration
Results
More response rate, more data quality, more valuation experience