Impact
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Increased user engagement: New product features likely improved user retention and conversion rates.
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Improved UX: Support for both beginners and experienced users enhanced satisfaction across the board.
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Higher mobile adoption: Users could now trade or convert directly from the app, broadening the user base.
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Potential increase in transaction volume: By supporting more flexible operations, the platform encouraged more active trading behavior.
Role
UI/UX designer for web and mobile app product flows
Tools
Figma, competitor audit, collaboration with dev team
Outcome
More user engagement, more transaction flexibility, mpre mobile usability
What was done?
Tauros Exchange Pro was designed to support two types of operations:
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Instant conversion:
Aimed at beginners — users could convert Mexican pesos into crypto with low fees and without needing advanced knowledge.
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Trading:
For advanced users — they could place buy/sell orders as market makers or takers, setting custom price points.
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This functionality was built for desktop first, but also extended to tablets and mobile apps, making sure the trading experience was unified across platforms.
We also did:
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Web and mobile integration for trading and conversion.
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A simple UI for switching between trading and instant conversion.
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Design research on competitor platforms.
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Engineering collaboration to align technical feasibility and product KPIs.
Goal
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Create a product that allows users to invest in cryptocurrencies easily.
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Improve user experience for both beginners and advanced users.
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Increase engagement and transaction volume.
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Extend trading functionality to mobile app.
Design for mobile app and web trading and instant crypto conversion platform.
Tauros was a cryptocurrency wallet and exchange platform that operated in Mexico from 2018 to 2023. As part of the product team, I worked as the sole UI/UX designer, contributing to flows across web, mobile app, and landing page.
I led the creation of a new product: Tauros Exchange Pro — a trading platform aimed at increasing user engagement and simplifying crypto investment.
Teams involved: Product, Engineering and Marketing.
